Whitepaper

What’s Your Data Doing for You?

American consumers reveal how much personal information they’re willing to exchange for a better customer experience.

A survey conducted by Harris Poll and Transera Inc., a company which provides data analytics for customer engagement programs, provides insights into the American consumer’s views on the trend of companies collecting and analyzing increasing volumes of data about customers and whether that’s translating into better products and service.

Some of the key highlights of the survey include:

Even if it means a better customer experience, different types of information elicit different levels of sensitivity among American consumers.
Customer service and support ranks low among the impact that sharing personal information has on improving the overall customer experience.
Social media and credit card companies fared worse than cable companies as industries consumers trust least with their personal information.