Whitepaper

Customer Analytics: Converting Data Into Insight for Superior Customer Experiences

Aberdeen Group’s recent research on Next-Generation Customer Experience Management highlights the recent trend in the customer-company relations and the challenges companies face with their customer experience management (CEM) efforts across multiple channels. The results of this research are included in this whitepaper.


Some of the findings and insights in the whitepaper:

  • The primary reasons companies struggle in adopting a data-driven approach to manage their customer interactions
  • How companies are adaptating to the new dynamics of the “customer era.”
  • The performance gains Best-in-Class organizations realize as a result of their ability to convert data into actionable insights
  • The level of satisfaction organizations have about the quality and sufficiency of their customer experience data

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