webinar

Next Generation Customer Analytics

On-Demand Webinar


Ventana Research's most recent benchmark study finds that nearly three-fifths (59%) of companies say it is very important to improve customer analytics.

 Here are the most common reasons:

  • Data not timely enough (47%)
  • Data too difficult to build and maintain (56%)
  • Overreliance on manual spreadsheets (52%)
  • Need business users to be more self-sufficient (56%)

Listen to this on-demand webinar to hear Richard Snow, VP & Research Director at Ventana Research, discuss what your peers are doing today and what they hope to do for their next generation of customer analytics across sales, marketing, customer service and the contact center.

What you will learn:

  • Most common uses for customer analytics
  • Most common customer metrics in use today
  • Roles and responsibilities for customer analytics
  • Most popular tools used today and in the future
  • Key drivers for improving analytics processes
  • Most popular data sources and visualizations
  • Future role of Big Data and predictive analytics


Register to watch 
your webinar.

* All fields required

If you cannot attend, please request an individual web meeting by sending us an email or calling 800-727-0766 to schedule a 1-on-1 web session.

SPEAKERS

Richard Snow
VP & Research Director
Ventana Research

RESEARCH CONDUCTED BY: