Infographic

Improving Customer Engagement With Analytics

While most organizations wish to maximize their customer engagement, this requires a complete view of customer-related activities. But not many companies can access and use all the customer and interaction data they generate to improve engagement.


View this infographic which summarizes the latest research on customer engagement and the value of purpose-built analytics conducted by the Ventana Group to understand how companies are using customer engagement analytics to:

    • Eliminate customer analytics roadblocks
    • Improve the customer experience (63%)
    • Improve their customer service strategy (57%)
    • Improve outcomes of customer interactions (51%)
    • Use more data sources to achieve a more complete customer view
    • Gain valuable insight into their business, not just operations
    • Achieve better organizational alignment 

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Big Data and Analytics can Lead to Higher Customer Engagement