 Welcome to the first Transera Newsletter. We are starting this quarterly Newsletter for you — our customers, friends and partners. We hope you will find this a valuable informational resource with trends, innovations, and best practices on how Analytics and Big Data are improving customer interaction, experience, and engagement, and call center performance.
 Please welcome our new company logo. As you know, we were an early SaaS pioneer developing our prize-winning ACD ground-up for the cloud. With our new Customer Engagement Analytics product line, we are helping Contact Centers transform their businesses with analytics in the cloud, so we thought our logo should represent our cloud heritage and this transformation. Over the next 30 days, you will see us transition to this new look at conferences, on the web, and in this newsletter.
Education Corner
 Webinar — “Customer Engagement Analytics – more than a
sum of interactions!” — Omer Minkara of Aberdeen, a well-respected contact
center, customer experience and service management analyst will share some of his most recent research during a Transera- sponsored webinar on June 6 on TMCnet.
Register
Whitepaper — Pre-register for Aberdeen’s upcoming
research whitepaper: “Customer Analytics: Converting Data into Insight for Superior Customer Experience Results”.
Available in June.
Register now »
 Guest Blogger — We have invited Omer Minkara of Aberdeen to write a series of guest blogs for us about his research and the trends he sees in the Contact Center space.
Check it out.
New Survey — Participate in Aberdeen’s current research survey
on “Call Center Optimization”.
 New Research — Stay tuned for more research and educational content such as Ventana’s new Benchmark Research study:
“Next-Generation Customer Analytics”.
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Articles of Interest
 CRM and Customer Experience - What's the Diff? — “The difference between CRM and Customer Experience is that one looks at the world from the inside-out (CRM), the other from the outside-in (Customer Experience). [so] be very wary when a CRM vendor starts talking about Customer Experience!” Read the Article »
How Analytics Can Add Personality to the Customer Experience — Five concrete ways you can leverage the data you have on your customers to improve the experience with analytics. #3: Give your customer what they want, when they want, how they want it. Read the other 4 » |
Product News
Web Callback — With Transera’s new Web Callback product, your customers can request a scheduled call back from your contact center from your website. Learn More » |
Events
 Call Center Week – Speaking Engagement – Prem, our CEO, will be
presenting “Managing Big Data to Drive Customer Interaction” on June 12th at 1:45pm as part of the Analytics track in Las Vegas. We’ll be previewing our latest Analytics product in our booth.
Learn More »
 Annual Call Center Exhibition (ACCE) – Fun
pictures – Check out our Facebook Page,
Twitter Page, and blog post to see the photos and videos from our
participation at ACCE in early May.
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Transera News
 New VP of Marketing –
We’ve hired Rich Guth, a marketing VP with BI, Analytics, and Big Data experience to help us bring our new analytics product line to market.
Read the Press Release »
Ventana Blog – "Transera Uses Big Data for Customer Engagement
Analytics" – A great summary of our analytics direction. “… uses big data analytics to analyze past customer interactions, profile customers, then use these insights to optimize current and
future customer-facing activities such as handling a live customer interaction, planning a marketing campaign or focusing agent training and coaching…..” Read the Entire Blog »
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