Transera

Customer Analytics
in the Cloud

The Customer Engagement Center Newsletter                   Summer 2013

An informational resource with trends, innovations, and best practices on how Analytics and Big Data are facilitating the strategic move from "contact centers" to "customer engagement centers."

Ventana Reseach Survey

Ventana research logo

"Next Generation Customer Analytics"

We are sponsoring a benchmark survey to examine the new ways in which companies use analytics to support customer-facing activities and improve customer experience and the technologies and applications used to support them. Please take the survey »

 

Education Corner

"Engagements" Key To Understanding Customer Journey: What To Measure And Why

Whitepaper: Prem Uppaluru, CEO and President of Transera shares his insights on how to use the event, transaction and interaction data you already have in your call center systems to gain insights into the lifetime journey of your customers. Read the whitepaper »

CRMXchange Webinar: Transera's VP of products, Arnab Mishra, discusses how to stitch together existing metrics such as system events, transactions, and interactions into the higher-level concepts of customer engagement, experience, and journey. View the webinar recording »

Aberdeen logo

Contact Center Optimization: Use Data to Deliver Superior Customer Care

Omer Minkara, a well-respected contact center, customer experience and service management analyst shares his research on contact center optimization and how best-in-class organizations use analytical tools to improve customer satisfaction without unnecessary costs. Read the whitepaper »

 

Articles of Interest

Your New Market Research Team: The Contact Center

Look and listen to what customers are telling you through your contact center: It’s a simple solution to some of marketing’s biggest challenges. Read the article in Telecom Reseller »

10 Ways to Use Big Data to Get to Know Your Customers Better

10 tips for creating Big Data strategies to gain insights from customer interaction, improve customer loyalty, and ultimately gain a competitive advantage. Read the article in Innovation Insights »

Big Data in the Contact Center – Huge Potential to Increase Customer Loyalty

Contact centers have been sitting on a treasure trove of data – with Big Data technologies it is now time to utilize and benefit from it. Read the article in Business2Community »

 

Product News

Customer Engagement Analyzer

Transera announced Customer Engagement Analyzer to capture, organize and cross-analyze customer interaction data in the cloud. With this insight you can manage and optimize your contact center performance from a business and customer perspective, not just an operational one. View the press release »

 

Events

F&S logo

9th Annual Customer Contact 2013 West, Frost and Sullivan Executive Mindexchange

Prem Uppaluru, our CEO and President will be facilitating the interactive session on Managing Customer Interaction Data to Drive Business Outcomes October 21st at 11:50 am. Learn more »

2013 ERA D2C Convention

Our CEO and senior members of our field organization will be participating and taking meetings at this event at the Wynn Las Vegas September 24 - 26. Email us for an appointment »

 

Transera News

Thought Leaders in Big Data: Interview with Prem Uppaluru, Co-Founder and CEO of Transera

The piece is part of a series of interviews with entrepreneurs, product / user experience designers, and executives in the big data sector. Read the entire interview in One Million by One Million »

Why Customer Engagement Initiatives Fail

An article by Transera about getting real business value from your customer engagement initiatives. Read the article in IT Business Edge »

Transera Website has a Facelift

Transera's website underwent a revamp last quarter. With new brand imagery and messaging, Transera is ready to embark on our new journey. Check out our new product pages »

 

In Case You Missed It

"Customer Engagement Analytics - more than a sum of interactions!"

Omer Minkara of Aberdeen, a well-respected contact center, customer experience and service management analyst shared some of his most recent research during a Transera-sponsored webinar on June 6 on TMCnet. View the webinar recording »

Customer Analytics: Converting Data into Insight for Superior Customer Experiences  

This whitepaper includes the results of a recent survey conducted by Aberdeen Group on Next-Generation Customer Experience Management. Read the whitepaper »

Contact: (+1) 408-338-0900 (US/Canada) | info@transerainc.com.